Embedded — use cases
Capital in the
flow of work
Five kinds of platforms, five moments where capital fits. Who it's for, the moment, the offer, and the outcome.
Vertical SaaS
Salon, restaurant, field service, dental software
- The momentA customer's booking volume jumps or payroll approaches.
- The offer"[Brand] Capital — you're pre-qualified for $42,000."
- The outcomeHigher tier upgrades, lower churn.
Payment platforms & ISOs
Processing volume that qualifies
- The momentA merchant's processing volume qualifies.
- The offerAn advance repaid via split funding on the processor.
- The outcomeMerchant stickiness and a new residual line.
Marketplaces
Sellers who need inventory
- The momentA seller hits inventory limits before peak.
- The offerInventory financing repaid from payouts.
- The outcomeMore GMV per seller.
Banks & credit unions
Keep the deposit relationship
- The momentA business customer is declined or too small for commercial lending.
- The offerA partner-funded alternative under the bank's brand.
- The outcomeRetain the deposit relationship.
Accounting & bookkeeping platforms
The forecast shows a gap
- The momentA cash-flow forecast shows a gap in 30 days.
- The offerPre-approved working capital.
- The outcomeThe advisor becomes the hero; the platform becomes indispensable.
Put capital inside your product
One integration. Your brand. Our underwriting and lender network behind it.