Now funding up to $5M for established businesses.
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Tovah

Glossary

Embedded capital

Embedded capital is business funding offered inside a software or payments platform, under that platform's brand.

In plain terms

Your salon software shows you're pre-qualified for $42,000, right inside the app.

Why it matters when you're getting funded

Tovah powers embedded capital programs for platforms.

Tovah lion mark

Get funded today

Connect your accounts and see your real offers in minutes. Up to $5 million, funded the same day.